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About us...

The thought behind SheerLuxe

Everyday new fashion boutiques, jewellers, beauty and lingerie brands, delis, home and lifestyle stores are launching online and where better to find out about them, their product ranges, collections and brands, than a site dedicated to the finest in online shopping.

SheerLuxe.com was set up in 2006. In a society full of time poor consumers, and with an increasing number of luxury brands and stylish boutiques now selling online, there was a need to bring the two groups together efficiently. In contrast to the mass market, the luxury market is relatively fragmented, with many small retailers struggling for awareness. Whilst plenty of newspapers and magazines focus on shopping, they aren't a complete and up to date entity, nor do they focus solely on online shopping. If there isn't an article on organic food shopping or the latest must-have tote in the current issue of the magazine you happen to be reading, then where do you look for inspiration...

SheerLuxe.com is a definitive and interactive guide to online shopping helping consumers find fine, fashionable, stylish and luxurious brands, products and designer goods available to purchase online.

SheerLuxe.com contains a directory of over 1400 retailers as well as regularly updated advice, news and views on the latest and most desirable luxury fashion and lifestyle products, brands and goods available to purchase online. There's the opportunity to add comments and reviews to each of our shop listings so you can share your recommendations and experiences with other like-minded individuals.

And if you know of any little gems that you think we're missing, do please let us know. Just go to the submit a site page and send us your suggestions.

Make sure you register for our FREE Luxe Mail, a dedicated email from the editor, that will update you of recent trends, new sites, special offers and promotions, sales and all the latest must-haves.

And remember, retailers can't pay to be listed on SheerLuxe.com, every listing has been carefully selected by us due to its sense of style, quality and luxury. We do hope you find something fabulous!

We value your feedback so if you think there's something we should know, both positive and negative, do drop us a line at



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