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Jess' Blog

Previously a journalist, Jess Hill is co-founder of divine cashmere store, Isla , where you'll find 100% Scottish Cashmere accessories in bright, vibrant colourful designs.

Jess loves living in London, black cabs, high heels and salt and pepper squid, and her favourite online stores are AmericanApparel.co.uk, BunnyHug.co.uk and Kurt Geiger.

Love or hate jeans, you'll love this site...
Published on Monday 26th February 2007

Put down your cup of tea and log out of FaceBook because I have found a website that is a far better way to fill your lunch break. ILoveJeans.com is a great little 12.30-1pm project whilst you scoff down your prêt sarnie.

ilovejeans blogEvery girl luurves their jeans. It’s the staple piece in your wardrobe that everything else seems to work around. Got the perfect jeans on? Then nothing else seems to matter. Give a girl the right pair of jeans and she can conquer the world. They provide a great canvas to show off your new boots/top/handbag. Dressed up, dressed down- you cannot go wrong. And no matter what he says, you absolutely cannot have enough pairs.

There seems to be so many styles, colours, lengths, fits that are on offer however, that it is tricky to know which ones are right for you. Fear not, this website will hold your hand and do the hard work for you.

You simply type in your credentials (waist size, length, bodyshape, colour etc) and they will recommend the style and designer that will flatter you the most. Then you just log on to the on-line shop and purchase. Voila!

Wave goodbye to squeezing yourself into a tiny changing room, bum hanging out of the curtain for whole shop floor to see and then asking desperately to your bored friend ‘does my bum look big in these?’. ILoveJeans.com ensures bottoms are flattered and you are denim-clad in style. All from the comfort of your desk.

Now, throw away your lunch wrappers and back to work. Your jeans will arrive soon!