The Madness of Celebrity...
Published on Monday 21st May 2007
The other morning I was flicking through a magazine and I literally choked on my Diet Coke when I read that Danielle Steel was launching her own fragrance. I mean come on, first Cliff Richard, then Jade Goody and now Danielle Steel. I can’t decide which is worse.
It’s as if every ounce of creativity and individuality has been sucked from our blood and all that remains is the desire to mimic celebrities.
 And it’s not even as if these are the kind of celebrities who deserve to be mimicked. Lovely by Sarah Jessica Parker  is truly a Lovely fragrance from a lady with style; fashion line Jovovich Hawk (half Milla Jovovich’s creative eye) is, in my mind one, of the hot new labels around but Jade Goody? Perhaps there are people out there who really aspire to that…
And one can understand that Britney Spears and Paris Hilton might appeal to a certain generation (although with one in rehab and the other facing prison, they’re hardly the kind of role models we want for the youth of today) but when you hear that Danielle Steel is hot on their heels, you can only assume that the fragrance world has gone mad!
Years ago, I worked on the launch of Glow by JLo - Jennifer Lopez's first fragrance. Tracking global sales that went over and above even the wildest expectations was more than exhilarating and as the factory couldn’t make enough to keep up with supply a new phenomenon in fragrance was born. Shame it has got so out of hand.
But perhaps like everything, it’s just a question of taste. And as I adore the unique fragrance of Lovely by SJP perhaps there are others who rely on the scent of Jade Goody to get them in the mood for a night on the town.
 Despite all my ranting and raving I can see why it’s happening , it’s just I think it’s a bit of a shame - though I know that those of you reading this have better taste than to wear a fragrance ‘created’ by someone who graces the front cover of Heat magazine with it all hanging out (no names mentioned).
And if you’re in doubt as to who is and who isn’t worth trying, forget them all and go for something heavenly from the likes of Miller Harris , Annick Goutal or Jo Malone . Now there’s creativity for you.
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