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Media Pack

'Everyday new fashion boutiques, jewellers, beauty and lingerie brands, delis, home and lifestyle stores are launching online and where better to communicate about them, their product ranges, collections and brands, than a site dedicated to the finest in online shopping...'

What is SheerLuxe.com? - for the consumer
What is SheerLuxe.com? - for the retailer
What do we ask of the retailer?
Advertising with us.


What is SheerLuxe.com?

For the consumer...
SheerLuxe.com is a female consumer guide for luxury online shopping. Unique from conventional shopping portals and directories, SheerLuxe.com focuses solely on the high end of the market, offering its users editorial advice and guidance akin to that found in lifestyle magazines.

SheerLuxe.com contains regularly updated advice, news and views on the latest and most desirable luxury fashion and lifestyle products, brands and goods available to purchase online as well as a directory of over 1400 retailers.

Members are encouraged to share their recommendations and experiences with other users, whilst Luxe mail, a dedicated email from the editor will update them of recent trends, new sites, special offers and the latest must-haves.

For the retailer...
SheerLuxe.com offers high-end online retailers the opportunity to reach a highly focused audience, namely those seeking to purchase the finest (although not always the priciest) goods online. As such, SheerLuxe.com aims to become the first port of call for online retailers wishing to communicate information concerning their luxury brands, products and designs to a highly relevant target audience of ABC1 women.

Unlike the mass market, where online retail is dominated by a relatively small number of large retailers, the high end of the online retail market is hugely fragmented, characterised by a large number of smaller retailers with limited marketing resources, for whom SheerLuxe.com aims to become a vital sales and marketing tool.


What do we ask of the retailer?

Whilst the retailer's listing (the listed retailers are chosen by the SheerLuxe editorial team), description and the link to their site is absolutely free and always unbiased we do, where possible, ask the following:

  • That we are added to the retailer's PR mailing list and kept up to date with any new news they have and feel would be suitable for mention on the SheerLuxe site or in our daily Luxe Mail.

  • That if they feature links on their site, that they put a link to www.SheerLuxe.com on it (we can provide a logo if the site in question features these).

  • That if appropriate, the retailer signs up to an industry standard affiliate program.

  • That if they have a newsletter, mailing list or news section on their site, that, where possible, they let their subscribers know they have been included in SheerLuxe.com.

  • That they consider either advertising on SheerLuxe.com, or offering SheerLuxe members a discount/offer or running a competition on the site.


Advertising with us.

SheerLuxe.com is becoming a powerful way to direct online shoppers to you online store. In a world infiltrated with media and increasingly savvy consumers, marketing luxury products via traditional mediums such as TV, Radio and Press, has become extremely costly and competitive. The internet however, has changed the way luxury is marketed, opening it up to a much more global market, paving the way for the retailer's marketing needs, allowing them to directly and efficiently target the customers that are interested in their products.

SheerLuxe.com aims to connect its advertisers with a spectrum of prospective purchasers, whilst maintaining a loyal target audience. Over time, SheerLuxe.com aims to communicate with the entire luxury demographic, covering every aspect of luxury living - the style of living that is so desired and aspired to in today's world.


SheerLuxe.com provides a retailer / brand / store with:

  • An online marketing presence
  • Cost effective marketing opportunities
  • Access to a highly focused and relevant audience
  • The opportunity to target your marketing activity
  • Listings alongside some of the most highly sought after and stylish brands available
  • Exponential growth viewership



SheerLuxe.com is not endeavoring to sell products under the SheerLuxe brand, it is dedicated to driving online shoppers to retailer's stores where the retailer can brand build and sell in their own environment. Make SheerLuxe.com drive your traffic harder by taking advantage of some of the advertising and promotional opportunities they have available:

  • Banners
  • Skyscrapers
  • Sponsored Listings
  • Advertorials
  • Luxe Mail Sponsorship
  • Promotions


For more information and the rate card do please contact:

Georgie Coleridge Cole

020 7751 3046