For Long Lasting Style...
Published on Thursday 12th April 2007

Now it might sound dull but my advice, nine times out of ten, is always to go for the simple option. Whatever it is, from fashion to furniture, the simpler your choice the better, and the less likely you, your home or your lifestyle is to look out of date. Follow this theory and you won’t be changing everything as often as the English weather and what’s more, you’ll be able to justify the investment in well-made long lasting pieces.

This attitude towards simplicity is shared by the marvellous Sasha Waddell and that’s why we’ve chosen her online store as our site of the week. Her ranges of understated, clean-lined pieces – originally inspired by classic Swedish designs (better known today as Scandinavian Chic) - lend any room an elegant simplicity. And twenty years on her designs are still as stylish and as up to date as ever.

More recently, Sasha Waddell’s elegant furniture designs have taken inspiration from America’s East Coast. Her Cape Cod Collection of painted furniture is evocative of ‘old Colonial’ clapboard houses on the Hamptons shorefront; whilst the Utility Home Office range is inspired by American 1930s office furniture.

You can be sure that every piece of Sasha Waddell furniture conforms to her philosophy: keep it simple, functional and understated.

The Skansen Range

sasha waddell writing dressing table 3 drawer
The Ekeby Range

the liselaund range
The Liselund Range