It’s Chic-onomics; theOutnet.com is live!

If you were thinking that a LuxeMail at 9.30am on a Thursday was a little out of character then you’d wouldn’t be wrong. When our editor woke up to an email at 7am saying that theOutnet.com was live, we just had to be the first to tell you.

If the success of the web’s most loved luxe fashion boutique wasn’t enough of a feat, the team behind NET-A-PORTER.COM have today unveiled the eagerly anticipated designer outlet website – theOutnet.com.

Thought that shopping for the finest in sale stock meant traipsing round outlets on the side of the M1 with a coachload of tourists in tow? Then think again...

TheOutnet.com, is the most fashionable fashion outlet, and there isn’t a motorway, changing room queue - not to mention grotty sale rail – in sight.

The site showcases a well edited choice (a look at the site's director, pictured, and you some how feel you're in safe hands) of merchandise from 80 leading designers.

With new names being added every week, the selection will include over 200 top luxury fashion brands such as Anya Hindmarch, Chloé, Christian Louboutin, Diane von Furstenberg and Marc Jacobs with savings of up to 60% off the original retail price.

So you see there was no time for clever puns; we just had to be the first to tell you that the Outnet is most definitely, in.

Visit www.theOutnet.com

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