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The Laundress Lands In London…
Published on Wednesday 19th March 2008

The toast of New York, The Laundress , has just landed. What she cannot teach us about keeping our clothes clean could be written on the back of well, a clothes care label.

new york laundress roullier whiteSometimes ladies, you just have to get practical and the Laundress was born out of necessity and practicality.

Two frustrated executives (from Chanel and Ralph Lauren no less) exasperated with dingy white t-shirts, tricky delicates and chemically treated cashmere coming back from the dry cleaners as stiff as a board researched and developed their own solutions to master the art of laundry.

Because when you’re spending money on expensive clothes, supermarket solutions just don’t cut it.

Amongst the range you'll find a Signature Detergent, Delicate Wash (for that luxe lingerie), a Stain Solution (an absolute god send) and a Wool & Cashmere Shampoo (because they believe cashmere and fine woollens should be treated like you would your hair).

Available at www.RoullierWhite.co.uk .

(Get 15% OFF when you enter sheerluxe at checkout.)