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The Luxury of White...
Published on Thursday 3rd July 2008
Chrissie Rucker must have known she was on to a good thing when she founded the White Company back in 1990 and with the launch of The White Flower Company  this May, we’re putting our money on Christopher Wood being on to one too.
 Floral designer Wood, who has enjoyed a successful career to date (amongst other successes, he has been the design force behind Waitrose Horticulture) has created an online florist offering discerning consumers one of the most luxurious ranges of UK grown flowers available to purchase online.
The emphasis is on simplicity, purity and elegance...
White stocks, white hydrangea plants, white orchids, white paeonia, white sweet peas, white arum lilies, white long stem roses all beautifully accessorised with simple but hugely effective foliages in fresh green or silvery grey.
All Flowers are carefully wrapped in layers of white paper, environmentally friendly low gauge cellophane and finished off with a stylish white signature satin ribbon. Even the white box they come delivered in epitomises style.
Prices start at £39 and we think they’re worth every penny.
Visit www.TheWhiteFlowerCompany.com
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